How to reward your loyal customers?


Customer loyalty is highly important to any online store owner as it leads to repeated sales and ultimately a satisfied customer. There is nothing more rewarding for a customer than to receive a gift or “something for nothing”. Simply, human always love “free” in their mind. Provided that I can spend on a product now and get a discount, I’ll be more inclined to make the purchase.

So as a store owner, how do we encourage customers to purchase with us again and again?

In my opinion, this incentive is divided into three parts including a high-quality product,  a pleasant purchasing experience and a reward to customers for their visiting or buying from your store. I am sure that you already offer your customers a great product and friendly purchasing experience, so what about the reward?

Introducing Reward Points by Magebuzz

Our Reward Points extension allows Magento store owners to increase customer loyalty by giving them some “reward points” for purchases or for certain other actions taken in your online store (like registration, newsletter sign-up, etc). By this way, Reward Points can be regarded as a form of discount at checkout time, contributing to a better customer care and sales volume improvement of your store.

For admin:

  • Support different reward customer behaviours

Store owners can offer reward points to customers if they have reactions as following:

  • Register for a new account
  • Newsletter sign-up
  • Product Review(s)
  • Adding Tags to products
  • Poll participation
  • Refer friend
  • Purchase of Products
  • Redeeming points

When setting up your reward points system, you can determine the conversion rate from points to currency. For example, 100 points could be worth $10 on your store. Also, you can set a maximum  discount you plan to offer customers for different activities.

There are two directions that store owners can manage exchange rate:

•           Money to point: As soon as a purchase is made, customer will be rewarded with some points equivalent to their payment.

•           Point to money: The points that customers are holding will be exchanged to a specific money amount that they can use to buy another product.

  • Managing your reward points system

It is important that your reward points system is easy to manage to ensure customers have an amazing purchase experience. With the intuitive administration system, you can easily see an overview of points earned per-customer and make updates if necessary.

Besides rewarding customers for their purchases, you are able to give points in other cases like product tag, product review, poll participation, account registration & newsletter sign-up.  Especially, when customers request for money refund after their purchase, the reward points will automatically deducted from their account.

Front-end features:

A customer’s current point balance along with recent point history will be displayed in a separate page named “My Rewards”. These points can be used for all or certain products. Furthermore, customers are also enabled to invite their friends via email to visit your web store and an automatical notification email is sent whenever their points expire or there is any balance update.

In fact, our Reward Points has gained considerable attention from e-commerce businesses and we are excited to see how you, as store owners, reward your customers and increase your conversions by offering point incentives on your online store.

If your are interest in this module, never hesitate to visit our site and study more about its cool features.